Privacy Policy | magenta-fell

Last updated: January 2026

Introduction

Magenta-fell is committed to protecting your privacy and handling your personal data responsibly. This Privacy Policy explains how we collect, use, store, and protect information when you use our website and services.

By using our website or engaging our services, you acknowledge that you have read and understood this Privacy Policy.

Information We Collect

We collect information that you provide directly to us, including:

Name and contact details (email address, postal address)
Tour preferences and travel requirements
Dietary requirements and accessibility needs for tour planning
Payment information (processed securely through third-party providers)
Communications you send to us

We also collect certain information automatically when you visit our website:

IP address and browser type
Pages visited and time spent on our site
Referring website addresses
Device information

How We Use Your Information

We use your personal information for the following purposes:

To process tour bookings and enquiries
To communicate with you about your bookings and our services
To provide customer support
To improve our website and services
To comply with legal obligations
To send marketing communications (with your consent)

Legal Basis for Processing

We process your personal data on the following legal grounds:

Contract: Processing necessary to fulfil our contract with you (e.g., providing tour services)
Consent: Where you have given explicit consent (e.g., marketing communications)
Legitimate interests: Processing necessary for our legitimate business interests, provided these do not override your rights
Legal obligation: Processing required to comply with law

Data Sharing

We may share your information with:

Accommodation providers and tour partners necessary to deliver your booked services
Payment processors to handle transactions securely
Service providers who assist with website hosting and maintenance
Legal authorities when required by law

We do not sell your personal information to third parties.

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including satisfying legal, accounting, or reporting requirements. Booking records are typically retained for seven years following your last tour with us.

Your Rights

Under data protection law, you have rights including:

Access: Request a copy of your personal data
Rectification: Request correction of inaccurate data
Erasure: Request deletion of your data in certain circumstances
Restriction: Request limitation of processing
Portability: Request transfer of your data to another service
Objection: Object to processing based on legitimate interests
Withdraw consent: Withdraw consent at any time where processing is based on consent

To exercise any of these rights, please contact us using the details below.

Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

International Transfers

Your personal data is primarily stored and processed within the United Kingdom. If we transfer data outside the UK, we ensure appropriate safeguards are in place in accordance with data protection law.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by posting the new policy on our website and updating the "Last updated" date.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us:

magenta-fell
14 Bridleway Court
Keswick, Cumbria
CA12 5NG
United Kingdom

Email: [email protected]

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe your data protection rights have been violated.